time sensitive mobile targeting study
According to this study, mobile users are more likely to act or react on mobile advertising between 7 and 11pm. Shouldn’t the same principle apply to online advertising. Users are in different modes of mind throughout the day; e.g. search mode will differ from social mode or shopping mode. If we take this into account, marketers should be able to target to a more receptive audience and thus reduce arbitrary marketing placements.
markusrach 