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time sensitive mobile targeting study

time sensitive mobile targeting study

According to this study, mobile users are more likely to act or react on mobile advertising between 7 and 11pm. Shouldn’t the same principle apply to online advertising. Users are in different modes of mind throughout the day; e.g. search mode will differ from social mode or shopping mode. If we take this into account, marketers should be able to target to a more receptive audience and thus reduce arbitrary marketing placements.

Experiential Marketing Communication

Experiential Marketing Communication

A solar powered annual report sets a new standard in external communication and extrapolates not only Austrian Solar’s mission but also combines effective communication with product features. Well done! I hope the area of boring 200 pages annual reports is coming to an end… creative and innovative marketing & communication is the key to effectively reaching today’s customers (stakeholders).

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