Links

What can we learn from Luxury Brands Social “Decline”?

What can we learn from Luxury Brands Social “Decline”?

Social media is not a one way street, having a presence alone is not anymore the key to success. You can actually harm your brand by not effectively engaging with consumers. The attached Forbes articles shines a nice light on a current study on luxury brands’ social media engagement.

Advertisements

time sensitive mobile targeting study

time sensitive mobile targeting study

According to this study, mobile users are more likely to act or react on mobile advertising between 7 and 11pm. Shouldn’t the same principle apply to online advertising. Users are in different modes of mind throughout the day; e.g. search mode will differ from social mode or shopping mode. If we take this into account, marketers should be able to target to a more receptive audience and thus reduce arbitrary marketing placements.

Experiential Marketing Communication

Experiential Marketing Communication

A solar powered annual report sets a new standard in external communication and extrapolates not only Austrian Solar’s mission but also combines effective communication with product features. Well done! I hope the area of boring 200 pages annual reports is coming to an end… creative and innovative marketing & communication is the key to effectively reaching today’s customers (stakeholders).

%d bloggers like this: