Videos

Dad’s in briefs

this is by far the most funny and yet to the point of the product ad for ACs… well done!

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Bring the POS to the consumer, not the other way around

What is the problem with traditional brick and mortar stores?

Consumers have to invest both search and travel time to get to the store – worst case to find an unmotivated employee or a crowded store. How much motivation can expect a consumer to have to come to you multiple times to finalize his or her purchase.

Why not challenging this traditional concept, which some smart companies already have, in some way or another. Think Tupperware for example!

Mini is another great example, launching the “mini store” in Paris with 10 floating Mini Coopers ready to be test driving on the spot. Why is this a great concept? I think it draws attention to the product, it reduces potential clients or customers time requirements (travel time) and it reduces further hurdles and brings in the very intriguing aspect of emotional POS strategies.

I wonder when other car makers will catch up on this – could well see other A-Segment to C-Segment vehicles capitalize on a similar brand to POS strategy. Not sure if it would work for your Porsche 911 buyer – kinda doubt it 🙂

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New channel – old habits – let’s break lose

Have you ever wondered how marketing practices are developing? Well, look at the first ever aired TV advertisement by Bulgova in 1941. With tv being untouched for advertising purposes at this time, Bulgova marketers applied their classic billboard marketing to the new medium tv.

Decades later, we see the first banner ad popping up. In 1994 to be specified (more here: http://www.wired.com/thisdayintech/2010/10/1027hotwired-banner-ads/)

And now? We talk about SEO and SEM, however approach it from the same angle we approached print, TV and other traditional media. >Creation
>testing
>deployment
>feedback loop
Why don’t we marketers start breaking with old habits and apply new technology, new media and new channels in new ways? Shouldn’t we think more integrated, multivariable modeling and more subtle approaches to not only decrease unknown factors but also to use what digital offers us most – real time feedback and ease of trend predictions?

Let’s think about this… the future is now?!

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